My kids don't seem to listen to me....my husband only occasionally.
So what a pleasure it is that corporate American is finally tuning into what I, and other women like me, are saying.
In case you missed it last Friday, Kellogg's is unveiling a new package design that has the cereal's nutrition information on the front of the box using an easy-to-read graphic (for those of us who don't carry magnifying glasses everywhere).
As The Wall Street Journal reported, the so-called "Nutrition at a Glance" labels "feature information about calorie, fat, sugar and sodium content. They also will state whether cereals contain more than 10% of an adult's recommended daily allowance of fiber, magnesium, calcium, potassium and vitamins A, C or E."
From the healthy Special K to the more questionable Froot Loops - all Kellogg's cereals will sport such banners.
It was just two months ago that I blogged about Kellogg's decision to raise the nutritional value of all cereals and snacks it markets to children under 12. Kellogg's officials told the WSJ on Friday that if its more sugary and fatty products like Apple Jacks, Corn Pops and Pop Tarts are unable to pass a taste test after a recipe change, they will stop marketing those items to kids under 12.
The Kellogg's announcement follows the news that advertising pal, Nickelodeon, is no longer going to allow the use of its characters on junk food products. According to The NYTimes, charactors like SpongeBob and Dora "will be allowed to appear only on packaged food products that meet “better for you” criteria established by Nickelodeon’s marketing clients." The change won't go into effect until 2009, when current licensing agreements expire.
Nick did allow itself one loophole, saying its decision won't count when it comes to special Halloween or Valentine's Day candies.
The power of the mom in the marketplace is not news. According to a book called "Trillion Dollar Moms", we spend 1.7 million annually, so our purchasing power is a given. It's how we're spreading the word these days that is news.
The online version of Entrepreneur Magazine reports that the thousands of moms who blog - and the millions of moms who read them - are spreading the word on products so fast these days, that their purchasing power, which now totals $2 trillion a year, is even more significant. As Debra Aho Williamson of eMarketer.com told Entrepreneur, "Moms are the ultimate internet networkers," passing along shopping tips, product picks and helping shape trends and opinions via the ultimate word-of-mouth forum - the Internet.
It's nice to feel wanted - and listened to - by someone. If only my family knew how powerful I really am.......
What influences your consumer choices? What would you like to see change in the products or brands you currently buy? Click below on "Comments" and join our conversation.